05 · BUILD IT
Build your own prompt
The eight cover most of it. This is how you write the ninth without starting from scratch.
About 5 minutes
Eight prompts will not cover everything. The ninth email — the one specific to your trade, your season, your one strange recurring situation — is the one worth building properly, because you will send it a hundred times.
Every good prompt in this Playbook has the same five parts. Once you can see them, you can write your own in two minutes.
- Who is writing and to whom. Your name, your business, their name, their business. Without this the AI writes from nowhere.
- The situation. What has actually happened, in plain words, including anything that makes it awkward. This is where the specificity lives.
- The goal. What you want the reader to do or feel when they finish reading.
- Tone and length. Name the tone in ordinary words and give a hard word limit. Under 100 words works; keep it short does not.
- The format. Ask for the subject line, and say how you want it to end.
Fill these in and the builder assembles your prompt underneath. It saves in this browser, so you can come back to it.
Your own email prompt
Fill in as much as you can. Anything you leave blank stays as a bracket you can fill in later.
Include whatever makes it awkward — that is the part the AI cannot guess.
The thing only you would know. This is the whole trick.
Write a business email for [You and your business]. I am writing to [Who you're writing to]. Situation: [The situation, in plain words] Goal: [What you want them to do] Include this specific detail so it reads as personal: [One real detail] Tone: [Tone]. Keep it under [Word limit] words. Include a clear subject line. End with one clear action — not several options.
The one thing to remember
Situation, goal, tone, length, one real detail. Every good prompt has those five.
Progress is saved in this browser only