CH DigitalsDigital Operating System · Central Highlands

$592K+

From a struggling website to a national skincare brand — built from the ground up.

Sales generated in the first 3 years

Published 25 April 2026 · Last updated 8 October 2026

$500 a month to $30,000 a month in six months.

Monthly online revenuePublished figures · curve illustrative
Before~$500/moSix months after the rebuild$30K/mo

  1. Before

    $500

    a month in online revenue. The website was not performing; email was minimal; no real SEO.

  2. Six months in

    $30K

    a month in online revenue after the Shopify rebuild.

  3. Three years later

    $592K+

    in total sales. The system is still running.

Great products. A digital presence that was holding them back.

DermaGen by Botanical Chemist came to CH Digitals with a strong product range and genuine clinical expertise. What they did not have was a digital presence that communicated any of it — or a store that actually converted.

The brief was clear: rebuild the digital infrastructure so it actually matched the depth of the offer, and build systems underneath it that could scale.

  • Before
  • The website was not performing.
  • The email marketing was minimal.
  • There was no real SEO strategy.
  • Roughly $500 a month in online revenue.

One connected system, not seven jobs.

What CH Digitals built and owned across the engagement.

PlatformShopify
Rebuilt with custom design, proper product architecture, and clean collection structure — built to convert and built to scale.
EmailKlaviyo
Built the subscriber base to 10,000+ in two years — with flows for welcome, post-purchase, browse abandonment, and re-engagement.
OngoingPartnership
Monthly performance reviews, SEO refinement, content updates, and strategic guidance as DermaGen grew nationally.

Before · the old setup

  • The website was not performing.
  • The email marketing was minimal.
  • There was no real SEO strategy.
  • Roughly $500 a month in online revenue.

After · the store today

dermagen.net.au · desktopCaptured Sep 2026
Homepage of DermaGen, dermagen.net.au, captured September 2026
$592K+
Sales generated in the first 3 years
313K+
Sessions across organic, social, and email
6,542
Orders processed
54.2%
Checkout conversion rate
$79.16
Average order value
10K+
Email subscribers built in 2 years
Karen from DermaGen applying Skin Radiance Lotion in store
Karen, in the DermaGen store
Kathryn turned our website sales to positive profit in a few months. She is committed, creative and organised. Highly recommended.
Karen · DermaGen by Botanical Chemist

CH Digitals stayed close.

Monthly performance reviews, SEO refinement, content updates, and strategic guidance as DermaGen grew nationally. The system is still running.

  1. RebuildShopify store rebuilt, custom design, clean product architecture.
  2. EmailKlaviyo flows: welcome, post-purchase, browse abandonment, re-engagement.
  3. SEOSEO strategy and ongoing refinement.
  4. National growthMonthly reviews and strategic guidance as DermaGen grew nationally.
  5. Still runningThe system is still running.

Services delivered

  • Shopify store build
  • Website design & development
  • SEO strategy & execution
  • Email marketing via Klaviyo
  • Marketing strategy
  • Social media
  • Ongoing support & partnership

Map what a stronger digital system looks like for you.

Every engagement starts the same way — an honest look at what you have, what is not working, and what needs to change.

Book a discovery call Visit DermaGen